A lot has already changed and the future will bring even more change – read how digital transformation reshapes work and life and how companies ensure their survival in the digital age.
Digital Transformation refers to a profound change of a number of areas of life through technological innovations. Everybody is affected by it. It influences our personal quality of life, the economic wealth of a country and even our rhythm of life.
The fact that many people find it irritating to not have a fast, stable internet connection anytime, anywhere, shows how far digital transformation has already progressed. Today more than 20 billion devices and machines are connected via the internet – in 2030 it will be around half a trillion.
Digitalisation – more than the Transformation of Manual Processes
However, digitalisation does not mean to simply rewrite manual into digital processes. Instead, processes have to be completely reassessed to guarantee their existence in 5, 10 or 20 years. The American market research company Gartner defined this as follows:
“Digitalisation is the use of digital technologies to change a business model and to provide new revenue and value producing opportunities. It is the process of moving to a digital business.”
The rethink is already being noticed in the industry: In 2015 more than 3.1 billion euros were invested in start-ups in Germany – while businesses in Germany with big data solutions achieved a turnover of 1.4 billion in the same year. The successful adaptation to new requirements decides upon the success and continued existence of a company, which is also being stressed by renowned economist Eric Brynjolfsson. The expert points out that half of the 500 most lucrative businesses in the USA have disappeared since 2000 – mainly due to the change towards the digital job market.
Oliver Janzen, managing director of consulting firm DST Consulting emphasises that digitalisation requires the continuous integration of business processes into digital systems. Such as the use of social media, cooperation with partners and cloud service providers, cooperation of employees, but also contact with the customers themselves. Businesses are confronted with some challenges en route to the ‘digital business’ – and digital transformation holds great opportunities, in particular for systems integrators.
From Systems Integrator to Managed Service Provider
Systems integrators have to increasingly say goodbye to project work, such as the one-off sale of a large IT turn-key solution. Instead, experts see the future of systems integrators in the transition to a so-called Managed Service Provider. This concept pursues the provision and maintenance of software applications on the basis of rental licenses, so-called subscription-based models. A successful example for such a transition from “Seller” to “Lessor” is Adobe, which now distributes numerous applications from Adobe Reader to Adobe Photoshop using licenses tailored to the customer’s requirements.
The benefits of subscription-based models – and hence the reason for a constantly growing demand for such concepts – are their flexibility, simplicity and transparency, as well as low maintenance effort. End users themselves set up their software with only a few clicks, use them to the extent which meets their needs, pay therefore only for the individual usage period and intensity and, with every update, get access to the latest version. Should problems occur, the provider can assist via remote maintenance.
The switch to rental models is no negative development for the systems integrators either. In times of skills shortage, IT support via remote maintenance can generally be achieved much more time efficiently with far less staff. Specialised service packages also reach the right customer more quickly and generate an additional income for systems integrators besides the continued income from license fees.
oneclick™ supports systems integrators in many ways with their transition to a managed service provider:
- Immediately usable platform for remote access and simple customer management
- Free scalable workspaces for users
- Certified security architecture as well as professional contact partners with regard to IT security, mobility and productivity
People remain irreplaceable – cooperation with technology is in demand
To what extent do businesses have to adapt to digital transformation? Central aspects are the changing demands on work and therefore on employers. For example, more flexible and attractive work models are in demand: In the age of Industry 4.0, creative thinking and innovation spirit are becoming ever more important as routine tasks can largely be digitalised. Such performances cannot be squeezed into a classic working time model, instead employees want their spare time and work to merge more. Mobile workspaces, which are provided by the Workspace Provisioning and Streaming Platform oneclick™, allow those in-demand creative heads to work anywhere, at any time and with any device. Florian Bodner, CIO of oneclick™, sees the complete solution for the provision as well as distribution of software applications and data as a “universal tool for the workplace of the future”.
On the other hand, companies have to be prepared for the increasing number of hacker attacks. Hackers are interested in marketable data. For example, in 2013 the data of almost one billion Yahoo users was captured during a spectacular theft. Every second German business has become a victim of a cyber attack in the past two years. Therefore, it is important to keep the prevention software up to date to withstand the increasing number of attacks.
The digital transformation, however, is no one-time transition, but in a sense the start of a new era of working, which influences our (work)life considerably. Which business models will survive the digital transformation? “All those, that enter into a cooperation with technology. Machines shine in repetitive routine tasks, people are creative and able to establish personal relationships with others. Together they are an unbeatable team.”, stated economist Brynjolfsson in an interview with the German newspaper Zeit.
Well prepared for the Digital Transformation with oneclick™
oneclick™ offers a solution for a number of challenges that organisations face due to the digital transformation:
- IT skills shortage: no specialist knowledge for set-up and operation required. Support is guaranteed by the competent IT specialists of oneclick™; you save up to 75% of your IT costs.
- War for Talent: increased employer appeal through flexible, location and device independent digital workspaces.
- Increasing number of hacker attacks: The platform is effectively protected by intelligent systems from internal and external attacks.
- Malte Foegen, Christian Kaczmarek: Organisation in einer digitalen Zeit: Ein Buch für die Gestaltung von reaktionsfähigen und schlanken Organisationen mit Hilfe von Scaled Agile & Lean Mustern. wibas, 2016.
- Tim Cole: Digitale Transformation. Vahlen, 2015.
- Clayton M. Christensen: The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business. HarperBusiness Essentials, 2011.